The course is comprised of 15 modules

The Business of AI
  1. Setting the stage for the discussion ahead
  2. How business can be transformed with AI
  3. What are the business benefits of this?

The Economics of AI
  1. How AI changes business economics
  2. The Macro economic affects of AI
  3. The Micro economic affects of AI

The Politics of AI
  1. The elements of AI driving politics
  2. The Geopolitics of AI power
  3. The Regulation and Ethics of AI

AI Strategy
  1. How AI supports and benefits Corporate Strategy
  2. How AI supports and benefits Business Strategy
  3. How AI supports and benefits Function Strategy

AI Governance
  1. A framework for AI Governance
  2. A framework for AI Risk
  3. A framework for AI Compliance
AI Organization
  1. Where AI structures sit in an organization
  2. The AI CoE expectations, vision & strategy
  3. The AI CoE structure, op model & delivery
Digital Transformation
  1. What are the drivers of Digital Transformation?
  2. What are the benefits of Digital Transformation?
  3. How do we integrate Digital, Data & AI?

Data Transformation
  1. How do we become Data Driven?
  2. What are the foundations of Data Transformation?
  3. What is the strategy for our Data Transformation?
AI Transformation
  1. Evaluation automation fundamentals
  2. Decision automation fundamentals
  3. Action automation fundamentals

AI State
  1. The current state of enterprise AI
  2. Single industry focused state of AI
  3. Current AI state facts and figures
AI Foundations
  1. The Technology foundations for AI.
  2. The Data & People foundations for AI.
  3. The Process foundations for AI.
AI Capabilities
  1. How we define AI Capabilities.
  2. A framework for AI Capabilities.
  3. A discussion of example AI Capabilities.
AI Use Cases
  1. How to evaluate AI Use Cases.
  2. How to score each AI Use Case.
  3. How to Rank a set of AI Use Cases.
AI Programs
  1. The challenges of building an AI Portfolio.
  2. How to build and get funding for a Portfolio.
  3. How to deliver your AI Portfolio.
The AI Driven Enterprise
  1. The Design Principles in the "Enterprise OS".
  2. The EOS Framework & Operating Model.
  3. How to design an EOS core tactic / skill.


Ian S. Wilson

Ian Wilson is the former Global Head of Artificial Intelligence at HSBC. Prior to this role, Ian developed significant leadership experience as a board advisor, founder, CEO, and executive director from startups and scale-ups to major global organisations. His journey through the industry has taken him across three continents, from military AI to AI product companies startups and eventually to defining enterprise AI strategy and operating models for Global organizations.

Ian has deep knowledge and experience of building AI Centres of Excellence, delivering large scale production-grade enterprise AI solutions, and making AI transformation clear and understandable to all levels of business. He is a speaker at global events and a video content author on enterprise AI transformation.

Frequently Asked Questions

Who is this for?

The course and the learning community around it are aimed at Boards & Executives and Business Managers, Program & Transformation Teams. The course is non technical and focused on delivering business value.

What is the goal of this product or service?

To help students supercharge their AI Career, Consulting, Products or AI Driven Enterprise by helping them understand the big picture of how to design and deploy AI programs that have a high chance of success.

What problem(s) does this course solve for them?

Gives a complete grounding in the fundamental reasons for transforming an Enterprise into an AI-Driven Enterprise. It provides a global context for why companies should move, and what they should do, in what order. Most AI leaders don’t have a complete blueprint to success. This is that blueprint. It provides the language, understanding, and information that helps an AI leader structure a successful program which leads to success for them in their career, success for the team(s) they build, and success for the organization as a whole. 

What is the outcome of the course?

The course will take you from understanding little about Enterprise AI to being able to build an AI Driven Enterprise.

Who is the instructor and why should I listen to him?

Ian Wilson is the former Global Head of Artificial Intelligence at HSBC. Ian is a Global Enterprise Artificial Intelligence leader. He has spent 25+ years successfully delivering business value with a diverse range of AI capabilities across a broad range of industries from Financial Services to Defense to Entertainment. Strategic Advisory & Consulting. This course is the culmination of his 25 years of experience building AI companies, products, and programs for the world's largest organizatinons.

What’s included?

20h of video, 1000 pages of slides, private database access, and access to a forum for students where they can interact with the course instructor Ian.

What does it cover?

The training takes you from Politics to the Economics, Business, Strategy, Governance and Organization of AI within the enterprise. It then gets into more detail with a focus on how we build on Digital and Data Transformations to provide a strategic, industrialized AI Transformation then looking at AI Capabilities before getting into the detail of AI Use Case Evaluation and AI Programs (including why they fail). We then take a look at the future of AI skills and careers before wrapping everything we have learned up with a comprehensive look at how to design, in detail, an AI Driven Enterprise.

How is this course different from other "Executive AI" programs. 

We can not speak to the quality of any other course, but we know that this course is built on 25 years of hands-on execution and delivery experience from every industry sector on three continents. 

How is it delivered?

The courseware component is delivered on a web-based platform. The community is a private Slack instance which students will be invited to.

Why is this subscription based? Many courses are one-time only payments?

This industry is changing very rapidly. This course will change along with it. The reason we decided to move to a subscription model is because we are constantly refreshing and updating the content in near real-time to keep up with the market.

What is the price of the membership?

$1499 / person / yr with discounts for team orders

Can I buy access for my team?

Yes, you can buy packages for 10, 25, 50, or enterprise wide use. For up to 50, go to our e-store. For enterprise licenses, contact us.

I don’t want the membership portion, I just want the course. Can I just buy the course by itself? 

The course and the community ARE the service. We do not separate them out.

Can I just pay one-time for unlimited access forever?

No, this is a subscription membership model only.

What is your refund policy?

For annual subscriptions, we provide 30 days for you to use the course to determine if it’s the right fit for you. If you’re not happy with it for any reason, let us know and we will cancel the membership and refund your entire payment, no questions asked.


"I have been attending the Masterclass in Business AI course and so far I really like the content provided, there is a lot of value!

The course advisor has also been very helpful providing expert advice during our coaching sessions. Highly recommended."

Jérôme Divac

Investment Professional / Entrepreneur - London

Choose a Pricing Option


Masterclass Course and Group Membership

Save over 33% on the cost of monthly payments

Access to all content and materials as well as the Masterclass community with Ian. Access to all content updates and new content as its posted.

12 payments of $169/month

Masterclass Course and Group Membership Plan

12 monthly payments plan

Access to all content and materials as well as the Masterclass community with Ian. Access to all content updates and new content as its posted.